The $11 Foundation That Is Blowing Up On TikTok

This Internet’s favorite foundation will give an amazing complexion for not a lot of money

We’ve all been there, innocently scrolling our For You feed on TikTok only to stop in our swiping tracks to learn more about the newest viral foundation sensation that we just have to try. Before we know it, we’ve watched countless videos, skimmed dozens of reviews until finally, giving in to buying said viral foundation that we wonder how our skin ever lived without it.

So when TikTok’s mighty beauty community recently crowned the Catrice HD Liquid Coverage Foundation as the “viral dripper foundation” that everyone from influencers to everyday beauty users praised as their hidden foundation gem, collective ears perked up. Why? Because it is $11 and gives your skin a filtered effect that makes your skin look amazing for hours.

From Trade Secret to Viral Hit

You might be wondering just how does a long-wearing mattifying foundation that’s been out for years and beloved by so many already, suddenly go viral on TikTok? The platform’s uncanny show-and-tell ability that has us constantly adding new beauty faves to cart, especially the products that pack the best bang for our buck, of course. The viral status of the Catrice HD Liquid Coverage Foundation confirmed what some beauty insiders already knew about its skin-only-better payoff, catapulting it from IFYKYK to buy this now.

Dubbed as one of the best drugstore foundations for its value and amazing benefits like 24-hour wear, sweat-and-water resistance and a second-skin effect, it’s no wonder TikTok went crazy for this budget-friendly foundation staple. It’s inexpensive, convenient to find and it feels way more luxe than its $11 price tag would suggest, thanks to its glass bottle packaging and dropper applicator. The formula is also vegan, cruelty-free and formulated without any parabens, oil and perfume, scoring high on the luxury-benefit most-wanted list.

What Beauty Influencers Love This Foundation

A quick search for Catrice HD Liquid Coverage Foundation on TikTok, IG, YouTube or Google proves that beauty influencers come back to this OG foundation formula time and time again for so many reasons–its super long-wear being one of them. Another is that it’s often referred to as a dupe for Fenty’s Pro Filt’r Soft Matte Foundation. Beauty influencers love to show off how well it wears throughout the day (no touch-ups required). But the best part about finding a viral TikTok foundation that won’t break the budget? You can see it in action on countless skin types and textures to see how it might work on your type and lifestyle.

Thankfully you don’t have to be a beauty influencer to reap the rewards of this powerhouse formula. Simply buff the foundation into the skin with a beauty sponge, foundation brush or with your fingers before applying it and you’ll be set, literally, from day to night (think skin that looks permanently filtered IRL–no fancy or elaborate lighting situation needed).

Finding Your Perfect Shade Is Super Easy

Now with 26 shades to choose from and two easy ways to find your shade on the Catrice website, finding your perfect shade of Catrice HD Liquid Coverage Foundation has never been easier. If you’re new to Catrice shades, simply plug in the shade of an existing foundation in your beauty cabinet and it will reveal your closest match.

*If you’re still having trouble, Catrice’s customer service team is here to help - email inquiry@catricecosmetics.com with a hi-res picture of your face, and our team will color match you and provide our recommendation for your perfect shade.

Why You Won’t Regret Buying This Foundation

Unmatched for its price tag and value, adding this full-coverage foundation to your daily routine is a beauty no-brainer that won’t break the bank. It will, however, allow you to join in on the viral dropper foundation conversation while giving you a flawless finish to admire on your next Zoom call or better yet, IRL.